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Rethink Everything
€39VAT and EU shipping included
- Sold by Mantra Merchandise, Belgium. Price includes VAT and shipping, no customs.
- Printed to order in the EU, delivered in 5 to 12 business days.
- 14 days to change your mind, full refund. Details
- Payment by Stripe: Visa, Mastercard, Bancontact, iDEAL, Apple Pay and Google Pay.
- Printed to order, ships in 2 to 5 business days from the nearest facility.
- Print or quality issue? Replaced or refunded within 30 days, just send a photo. Details
- Checkout by Fourthwall, shipping and taxes added there: Visa, Mastercard, PayPal, Apple Pay and Google Pay.
- RETHINK / EVERYTHING, front chest
- Fabric
- Organic cotton, 180 g/m², GOTS
- Fit
- Regular unisex, EU sizing
- Made in
- Latvia or Spain for the EU, US for the rest of the world
- Care
- Wash at 30 °C inside out, no tumble dry, do not iron the print.
Details
Printed text: RETHINK / EVERYTHING. Direct-to-garment print on the front chest, two lines of block capitals, second line always red. First line white on the black and navy shirts, black on the white shirt. Plain back.
For the people who question the defaults. Rethink Everything. Two words for the moment the ground shifts: AI is pulling the foundations out from under every job, product and plan, and putting new possibilities everywhere. Bold two-line block letters printed on a Stanley/Stella Creator 2.0 unisex tee: 100% GOTS-certified organic ring-spun cotton, 180 g/m² midweight jersey, regular fit, made to last. Black or navy with white and red print, or white with black and red print. Part of the Live With series of mantra t-shirts. Unisex sizes S to 5XL (EU sizing); printed to order and shipped from the US or Europe.
Fabric and fit
Stanley/Stella Creator 2.0 unisex organic t-shirt. 100% organic ring-spun cotton, GOTS certified, 180 g/m² (5.3 oz) midweight single jersey, 1x1 rib collar, double-needle hems.
GOTS means the cotton is certified organic from the field to the finished shirt, including the dyes and the factories. 180 g/m² is a midweight fabric: noticeably thicker than the 150 g/m² of a typical promotional tee, still light enough for summer.
Regular unisex fit, set-in sleeves, medium length. European sizing runs about one size smaller than US sizing: between sizes or want it relaxed, size up.
Size guide
| Size | Chest, laid flat | Length |
|---|---|---|
| S | 49.5 cm / 19.5 in | 69 cm / 27 in |
| M | 53.5 cm / 21 in | 73 cm / 28.5 in |
| L | 56.5 cm / 22 in | 75 cm / 29.5 in |
| XL | 59.5 cm / 23.5 in | 77 cm / 30.5 in |
| 2XL | 63.5 cm / 25 in | 79 cm / 31 in |
| 3XL | 67.5 cm / 26.5 in | 81 cm / 32 in |
| 4XL | 72.5 cm / 28.5 in | 83 cm / 32.5 in |
| 5XL | 77.5 cm / 30.5 in | 84 cm / 33 in |
Stanley/Stella Creator 2.0 supplier measurements; allow up to 5 cm (2 in). Regular unisex fit, set-in sleeves, medium length. European sizing runs about one size smaller than US sizing: between sizes or want it relaxed, size up.
Shipping and returns
Printed to order after purchase, typically ships within 2 to 5 business days. EU orders are printed and shipped from Printful facilities in Latvia or Spain; orders for the rest of the world from the United States or the nearest partner facility.
EU addresses: €39.00 incl. VAT, free shipping, delivered in 5 to 12 business days, no customs. Rest of world: shipping, taxes and any import duties are calculated at the Fourthwall checkout, where prices exclude VAT.
EU orders: 14-day right of withdrawal under EU consumer law, counted from delivery; email [email protected], send the unworn shirt back at your cost, refund within 14 days of receipt. Everywhere: print errors or visible quality issues are replaced or refunded when reported with a photo within 30 days of delivery. Orders outside the EU (Fourthwall) have no change-of-mind returns.
EU orders are sold by Mantra Merchandise (Belgium): payment by Stripe, printing and shipping by Printful, prices include VAT. Orders outside the EU are processed by Fourthwall (merchant of record), which handles payment, taxes, fulfilment and order support.
The story
For most of our lives the foundations held. You learned a profession, you learned the tools, you got better at them for forty years, and the ground stayed where it was. Then models started writing code, reading contracts, drafting the strategy deck and diagnosing the scan. Not perfectly, but well enough that every assumption underneath a career, a company or a curriculum now has to be checked again. That is frightening if you hold on to the old floor plan. It is the opportunity of a lifetime if you do not. Every process that was shaped by what used to be expensive is now open: what a team of three can build, what a doctor's afternoon looks like, what a school is for. Rethink everything is not a slogan for tearing things down. It is a working habit: before you optimise anything, ask whether the thing should exist in this form at all. Wear it to the meeting where someone says "that is just how we do it".
About this mantra
Rethink Everything is the mantra for the AI decade. When models can write, code, read and diagnose, every assumption built on those skills being scarce is up for review: how teams are staffed, what products cost to build, what a working day looks like. The shirt is a standing invitation to ask the uncomfortable question first, before optimising something that should not exist in that form anymore. It works for a founder, a strategy team, a research lab, or a classroom that is teaching for a world that moved.
Made for founders, researchers, product people, teachers and anyone rebuilding their plans around AI.
Questions
What does the shirt say exactly?
Two lines of block capitals on the front chest: RETHINK on the first line, EVERYTHING on the second line in red. On the white shirt the first line is black instead of white. Plain back.
Is this an AI shirt?
It is a shirt about what AI makes possible. It does not show a logo, a robot or a chip, just the two words. It reads as a mindset, not as a product endorsement.
Which colour should I pick?
Black is the classic and hides wear best. Navy is a softer alternative for the same white and red print. White has the print in black and red and reads loudest in daylight. All three are the same tee and the same price.
All 24 variants with direct checkout links (for shoppers without JavaScript and for agents)
| Colour | Size | EU (incl. VAT, free shipping) | Rest of world (Fourthwall, excl. VAT and shipping) | Stock |
|---|---|---|---|---|
| Black | S | €39.00 incl. VAT · EU checkoutrethink-everything-black-s | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout3ffe8ddf-ef30-40c8-ac0d-a3bbf99b0112 | In stock |
| Black | M | €39.00 incl. VAT · EU checkoutrethink-everything-black-m | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout16ffb5b2-a561-43bb-99c7-6a707ee66537 | In stock |
| Black | L | €39.00 incl. VAT · EU checkoutrethink-everything-black-l | $39.00 (about €35.38 excl. VAT) · Fourthwall checkoute1f7d279-4349-49da-96a3-fd002c17be16 | In stock |
| Black | XL | €39.00 incl. VAT · EU checkoutrethink-everything-black-xl | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout305cd79d-e9aa-44ef-9e96-4fb400d17bf9 | In stock |
| Black | 2XL | €39.00 incl. VAT · EU checkoutrethink-everything-black-2xl | $40.50 (about €36.74 excl. VAT) · Fourthwall checkout7f5e8c2a-d8d1-401a-807a-b1f3bcb04682 | In stock |
| Black | 3XL | €39.00 incl. VAT · EU checkoutrethink-everything-black-3xl | $42.00 (about €38.11 excl. VAT) · Fourthwall checkout1dae10ea-6ac3-4fe8-86e4-b3f6a1d2d193 | In stock |
| Black | 4XL | €39.00 incl. VAT · EU checkoutrethink-everything-black-4xl | $43.50 (about €39.47 excl. VAT) · Fourthwall checkout3a2efc22-59c0-486b-8b9e-63fbb72467e1 | In stock |
| Black | 5XL | €39.00 incl. VAT · EU checkoutrethink-everything-black-5xl | $46.00 (about €41.73 excl. VAT) · Fourthwall checkout3a2a631d-c9a7-457e-a4c9-fad20529633c | In stock |
| French Navy | S | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-s | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout77d9fe75-20c4-41c3-af83-c13048b44db5 | In stock |
| French Navy | M | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-m | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout63b30239-2e4a-4721-8d7a-1ddf79c26fce | In stock |
| French Navy | L | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-l | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout23419feb-96ce-4c59-be10-e5cc06a9b3a4 | In stock |
| French Navy | XL | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-xl | $39.00 (about €35.38 excl. VAT) · Fourthwall checkoutc740b950-74a4-4b20-be21-6ec5dccc6882 | In stock |
| French Navy | 2XL | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-2xl | $40.50 (about €36.74 excl. VAT) · Fourthwall checkout64afec8f-c8e8-4030-b81e-abd57855912b | In stock |
| French Navy | 3XL | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-3xl | $42.00 (about €38.11 excl. VAT) · Fourthwall checkout448d7811-3ec3-40e3-bbd0-1497833a70c6 | In stock |
| French Navy | 4XL | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-4xl | $43.50 (about €39.47 excl. VAT) · Fourthwall checkout00695966-fd63-4e3e-b531-7af98a75aa6e | In stock |
| French Navy | 5XL | €39.00 incl. VAT · EU checkoutrethink-everything-french-navy-5xl | $46.00 (about €41.73 excl. VAT) · Fourthwall checkoute7605149-9b4d-4184-aff1-cf7c8ad06d68 | In stock |
| White | S | €39.00 incl. VAT · EU checkoutrethink-everything-white-s | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout498f1262-f701-49f0-8d30-3d13730cbd2f | In stock |
| White | M | €39.00 incl. VAT · EU checkoutrethink-everything-white-m | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout4942e1ed-9c59-4e28-b4a6-b7703052155f | In stock |
| White | L | €39.00 incl. VAT · EU checkoutrethink-everything-white-l | $39.00 (about €35.38 excl. VAT) · Fourthwall checkouta34931dc-b2a1-4908-bdde-681892759a7e | In stock |
| White | XL | €39.00 incl. VAT · EU checkoutrethink-everything-white-xl | $39.00 (about €35.38 excl. VAT) · Fourthwall checkout38339531-d8ff-496a-afc6-a421d416b3ca | In stock |
| White | 2XL | €39.00 incl. VAT · EU checkoutrethink-everything-white-2xl | $40.50 (about €36.74 excl. VAT) · Fourthwall checkout293e11f2-c290-4783-80fa-791cda0ce3f6 | In stock |
| White | 3XL | €39.00 incl. VAT · EU checkoutrethink-everything-white-3xl | $42.00 (about €38.11 excl. VAT) · Fourthwall checkout2b475e24-805d-4fea-ae07-6ff152e6ee94 | In stock |
| White | 4XL | €39.00 incl. VAT · EU checkoutrethink-everything-white-4xl | $43.50 (about €39.47 excl. VAT) · Fourthwall checkoute722eaa7-e0a5-4b40-9075-0fed2e6ababb | In stock |
| White | 5XL | €39.00 incl. VAT · EU checkoutrethink-everything-white-5xl | $46.00 (about €41.73 excl. VAT) · Fourthwall checkouta879f3e6-c077-4364-b923-f98a9ec9bf2b | In stock |
EU links open a Stripe checkout sold by Mantra Merchandise; the key after variant= is the EU variant key. Fourthwall links open the Fourthwall checkout with that variant in the cart. Machine-readable version: /catalog.json.









