Mantra Merch

Mantra 04

Rethink Everything

€39VAT and EU shipping included

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Unisex sizes S to 5XL, EU sizing. Between sizes: size up.

  • Sold by Mantra Merchandise, Belgium. Price includes VAT and shipping, no customs.
  • Printed to order in the EU, delivered in 5 to 12 business days.
  • 14 days to change your mind, full refund. Details
  • Payment by Stripe: Visa, Mastercard, Bancontact, iDEAL, Apple Pay and Google Pay.
Print
RETHINK / EVERYTHING, front chest
Fabric
Organic cotton, 180 g/m², GOTS
Fit
Regular unisex, EU sizing
Made in
Latvia or Spain for the EU, US for the rest of the world
Care
Wash at 30 °C inside out, no tumble dry, do not iron the print.
Details

Printed text: RETHINK / EVERYTHING. Direct-to-garment print on the front chest, two lines of block capitals, second line always red. First line white on the black and navy shirts, black on the white shirt. Plain back.

For the people who question the defaults. Rethink Everything. Two words for the moment the ground shifts: AI is pulling the foundations out from under every job, product and plan, and putting new possibilities everywhere. Bold two-line block letters printed on a Stanley/Stella Creator 2.0 unisex tee: 100% GOTS-certified organic ring-spun cotton, 180 g/m² midweight jersey, regular fit, made to last. Black or navy with white and red print, or white with black and red print. Part of the Live With series of mantra t-shirts. Unisex sizes S to 5XL (EU sizing); printed to order and shipped from the US or Europe.

Fabric and fit

Stanley/Stella Creator 2.0 unisex organic t-shirt. 100% organic ring-spun cotton, GOTS certified, 180 g/m² (5.3 oz) midweight single jersey, 1x1 rib collar, double-needle hems.

GOTS means the cotton is certified organic from the field to the finished shirt, including the dyes and the factories. 180 g/m² is a midweight fabric: noticeably thicker than the 150 g/m² of a typical promotional tee, still light enough for summer.

Regular unisex fit, set-in sleeves, medium length. European sizing runs about one size smaller than US sizing: between sizes or want it relaxed, size up.

Size guide
SizeChest, laid flatLength
S49.5 cm / 19.5 in69 cm / 27 in
M53.5 cm / 21 in73 cm / 28.5 in
L56.5 cm / 22 in75 cm / 29.5 in
XL59.5 cm / 23.5 in77 cm / 30.5 in
2XL63.5 cm / 25 in79 cm / 31 in
3XL67.5 cm / 26.5 in81 cm / 32 in
4XL72.5 cm / 28.5 in83 cm / 32.5 in
5XL77.5 cm / 30.5 in84 cm / 33 in

Stanley/Stella Creator 2.0 supplier measurements; allow up to 5 cm (2 in). Regular unisex fit, set-in sleeves, medium length. European sizing runs about one size smaller than US sizing: between sizes or want it relaxed, size up.

Shipping and returns

Printed to order after purchase, typically ships within 2 to 5 business days. EU orders are printed and shipped from Printful facilities in Latvia or Spain; orders for the rest of the world from the United States or the nearest partner facility.

EU addresses: €39.00 incl. VAT, free shipping, delivered in 5 to 12 business days, no customs. Rest of world: shipping, taxes and any import duties are calculated at the Fourthwall checkout, where prices exclude VAT.

EU orders: 14-day right of withdrawal under EU consumer law, counted from delivery; email [email protected], send the unworn shirt back at your cost, refund within 14 days of receipt. Everywhere: print errors or visible quality issues are replaced or refunded when reported with a photo within 30 days of delivery. Orders outside the EU (Fourthwall) have no change-of-mind returns.

EU orders are sold by Mantra Merchandise (Belgium): payment by Stripe, printing and shipping by Printful, prices include VAT. Orders outside the EU are processed by Fourthwall (merchant of record), which handles payment, taxes, fulfilment and order support.

The story

For most of our lives the foundations held. You learned a profession, you learned the tools, you got better at them for forty years, and the ground stayed where it was. Then models started writing code, reading contracts, drafting the strategy deck and diagnosing the scan. Not perfectly, but well enough that every assumption underneath a career, a company or a curriculum now has to be checked again. That is frightening if you hold on to the old floor plan. It is the opportunity of a lifetime if you do not. Every process that was shaped by what used to be expensive is now open: what a team of three can build, what a doctor's afternoon looks like, what a school is for. Rethink everything is not a slogan for tearing things down. It is a working habit: before you optimise anything, ask whether the thing should exist in this form at all. Wear it to the meeting where someone says "that is just how we do it".

About this mantra

Rethink Everything is the mantra for the AI decade. When models can write, code, read and diagnose, every assumption built on those skills being scarce is up for review: how teams are staffed, what products cost to build, what a working day looks like. The shirt is a standing invitation to ask the uncomfortable question first, before optimising something that should not exist in that form anymore. It works for a founder, a strategy team, a research lab, or a classroom that is teaching for a world that moved.

Made for founders, researchers, product people, teachers and anyone rebuilding their plans around AI.

Questions

What does the shirt say exactly?

Two lines of block capitals on the front chest: RETHINK on the first line, EVERYTHING on the second line in red. On the white shirt the first line is black instead of white. Plain back.

Is this an AI shirt?

It is a shirt about what AI makes possible. It does not show a logo, a robot or a chip, just the two words. It reads as a mindset, not as a product endorsement.

Which colour should I pick?

Black is the classic and hides wear best. Navy is a softer alternative for the same white and red print. White has the print in black and red and reads loudest in daylight. All three are the same tee and the same price.

All 24 variants with direct checkout links (for shoppers without JavaScript and for agents)
ColourSizeEU (incl. VAT, free shipping)Rest of world (Fourthwall, excl. VAT and shipping)Stock
BlackS€39.00 incl. VAT · EU checkout
rethink-everything-black-s
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
3ffe8ddf-ef30-40c8-ac0d-a3bbf99b0112
In stock
BlackM€39.00 incl. VAT · EU checkout
rethink-everything-black-m
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
16ffb5b2-a561-43bb-99c7-6a707ee66537
In stock
BlackL€39.00 incl. VAT · EU checkout
rethink-everything-black-l
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
e1f7d279-4349-49da-96a3-fd002c17be16
In stock
BlackXL€39.00 incl. VAT · EU checkout
rethink-everything-black-xl
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
305cd79d-e9aa-44ef-9e96-4fb400d17bf9
In stock
Black2XL€39.00 incl. VAT · EU checkout
rethink-everything-black-2xl
$40.50 (about €36.74 excl. VAT) · Fourthwall checkout
7f5e8c2a-d8d1-401a-807a-b1f3bcb04682
In stock
Black3XL€39.00 incl. VAT · EU checkout
rethink-everything-black-3xl
$42.00 (about €38.11 excl. VAT) · Fourthwall checkout
1dae10ea-6ac3-4fe8-86e4-b3f6a1d2d193
In stock
Black4XL€39.00 incl. VAT · EU checkout
rethink-everything-black-4xl
$43.50 (about €39.47 excl. VAT) · Fourthwall checkout
3a2efc22-59c0-486b-8b9e-63fbb72467e1
In stock
Black5XL€39.00 incl. VAT · EU checkout
rethink-everything-black-5xl
$46.00 (about €41.73 excl. VAT) · Fourthwall checkout
3a2a631d-c9a7-457e-a4c9-fad20529633c
In stock
French NavyS€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-s
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
77d9fe75-20c4-41c3-af83-c13048b44db5
In stock
French NavyM€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-m
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
63b30239-2e4a-4721-8d7a-1ddf79c26fce
In stock
French NavyL€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-l
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
23419feb-96ce-4c59-be10-e5cc06a9b3a4
In stock
French NavyXL€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-xl
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
c740b950-74a4-4b20-be21-6ec5dccc6882
In stock
French Navy2XL€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-2xl
$40.50 (about €36.74 excl. VAT) · Fourthwall checkout
64afec8f-c8e8-4030-b81e-abd57855912b
In stock
French Navy3XL€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-3xl
$42.00 (about €38.11 excl. VAT) · Fourthwall checkout
448d7811-3ec3-40e3-bbd0-1497833a70c6
In stock
French Navy4XL€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-4xl
$43.50 (about €39.47 excl. VAT) · Fourthwall checkout
00695966-fd63-4e3e-b531-7af98a75aa6e
In stock
French Navy5XL€39.00 incl. VAT · EU checkout
rethink-everything-french-navy-5xl
$46.00 (about €41.73 excl. VAT) · Fourthwall checkout
e7605149-9b4d-4184-aff1-cf7c8ad06d68
In stock
WhiteS€39.00 incl. VAT · EU checkout
rethink-everything-white-s
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
498f1262-f701-49f0-8d30-3d13730cbd2f
In stock
WhiteM€39.00 incl. VAT · EU checkout
rethink-everything-white-m
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
4942e1ed-9c59-4e28-b4a6-b7703052155f
In stock
WhiteL€39.00 incl. VAT · EU checkout
rethink-everything-white-l
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
a34931dc-b2a1-4908-bdde-681892759a7e
In stock
WhiteXL€39.00 incl. VAT · EU checkout
rethink-everything-white-xl
$39.00 (about €35.38 excl. VAT) · Fourthwall checkout
38339531-d8ff-496a-afc6-a421d416b3ca
In stock
White2XL€39.00 incl. VAT · EU checkout
rethink-everything-white-2xl
$40.50 (about €36.74 excl. VAT) · Fourthwall checkout
293e11f2-c290-4783-80fa-791cda0ce3f6
In stock
White3XL€39.00 incl. VAT · EU checkout
rethink-everything-white-3xl
$42.00 (about €38.11 excl. VAT) · Fourthwall checkout
2b475e24-805d-4fea-ae07-6ff152e6ee94
In stock
White4XL€39.00 incl. VAT · EU checkout
rethink-everything-white-4xl
$43.50 (about €39.47 excl. VAT) · Fourthwall checkout
e722eaa7-e0a5-4b40-9075-0fed2e6ababb
In stock
White5XL€39.00 incl. VAT · EU checkout
rethink-everything-white-5xl
$46.00 (about €41.73 excl. VAT) · Fourthwall checkout
a879f3e6-c077-4364-b923-f98a9ec9bf2b
In stock

EU links open a Stripe checkout sold by Mantra Merchandise; the key after variant= is the EU variant key. Fourthwall links open the Fourthwall checkout with that variant in the cart. Machine-readable version: /catalog.json.

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